How to Create a Successful Photography Website
These days, having a good website is essential to enjoy a successful business, including Photography. In fact, a website plays an even more significant role when it comes to promoting your photography service. There is nothing like using one visual medium to promote another one.
However, each business has its own specific set of requirements that need to be incorporated into its website and the case is the same when it comes to creating a website for photography business. Here are a few tricks and tips that you can use while developing a photography site of your own.
Keep it simple
Simplicity is the unwritten law that all websites must follow, especially ones designed for photography. Remember that your website must advertise your photography service and not the designer’s designing skills. Avoid using design elements that distract the user from the main purpose of visiting your website.
Ensure that your content is organized efficiently, especially if you have a lot of it. Clutter tends to discourage the visitor from staying on your site for long or even coming back to it.
It is a feature that a lot of website designers and owners tend to miss out on. It is estimated that 83 percent of website visitors leave the site prematurely owing to the confusion in navigation. Make sure that your website is navigation-friendly. Your website visitors must be able to access the site without any hindrances.
Visible contact link
Make sure the link or page to your contact information is easily visible and accessible. If you are planning to add a contact form, do not add many sections to be filled up by the visitor. Try to keep it to a minimum. At the same tie, make sure you have all your contact details mentioned on the site including e-mail addresses, phone numbers, and even your office address.
Last, but surely not the least, is the overall appearance of your website. Make sure that it is appealing and that it flows with your brand and personality. For instance, avoid using many colors for your website design if you specialize in black & white photography. When it comes to your portfolio page, make sure you use the best of your work to highlight your skills and to add visual appeal to the site.
Use white space to create emphasis on the more important areas of your website. Also, focus on editing your work, so that you can present your work in the best way possible. The edited photos will also add consistency to the way your work is presented.